Positioning: Executive Presentation

$1,598.00

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Description

Very few market players compete on brand relevance: being the only choice that merchants think about when looking for a processor.

Most industry market players compete on brand preference: being one choice among many available to the merchant.

In this 75 minute long Executive Presentation you will learn:

  • The difference between brand preference competition and brand relevance competition
  • How to make your company compete in brand relevance competition and be the only choice in the mind of merchants
  • The three growth strategies to achieve sustainable growth and gain exclusive market positioning and differentiation
  • Market examples of companies using such strategies
  • The role of relevance in positioning
  • The ideal strategy for your company depending on your institution size, type (bank, ISO, processor) and current market position.

NB: After registering, we will reach out to you to schedule a time for the presentation (Webex).

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