Description
Very few market players compete on brand relevance: being the only choice that merchants think about when looking for a processor.
Most industry market players compete on brand preference: being one choice among many available to the merchant.
In this 75 minute long Executive Presentation you will learn:
- The difference between brand preference competition and brand relevance competition
- How to make your company compete in brand relevance competition and be the only choice in the mind of merchants
- The three growth strategies to achieve sustainable growth and gain exclusive market positioning and differentiation
- Market examples of companies using such strategies
- The role of relevance in positioning
- The ideal strategy for your company depending on your institution size, type (bank, ISO, processor) and current market position.
NB: After registering, we will reach out to you to schedule a time for the presentation (Webex).
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