
Adil Moussa
Principal
Having experienced the life of a merchant and having spent 27 years in the payment industry, I’ve identified glaring gaps between merchants and their payment providers. This company was conceived as a resource to help ISOs and Banks:
- Apply the latest marketing research to sign more merchants.
- Develop and implement strategies and tactics for new merchant acquisition and merchant retention.
- Conduct qualitative and quantitative research & intelligence gathering for all your important decisions.
Over the years, I’ve worked with various clients such as Best Buy, Chase, Discover, Elavon, First Data, FIS, Heartland Payment Systems, Intuit, MasterCard, PayPal, TSYS, Visa, Walmart, Wells Fargo, Western Union, and many others.